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The Big Board / Re: New CBS daytime soap in development?!?
« Last post by steveleb on April 12, 2024, 02:59:03 PM »My inside sources say that right now the ball is in the producers’ court to figure out a way to deliver THE GATES to CBS on effectively a barter basis that will include the purchase of spots elsewhere across the Paramount Global platforms. It’s essential how P and G did business with CBS during the glory days of daytime. CBS had inventory to sell on their own while P and G maintained premium positions and billboards. Given the uncertainty attached to the potential acquisition of Skydance don’t expect an immediate decision. It’s also entirely possible they will find another option such as an hour of CBS News 24/7, akin to what NBC did to replace Days.
But I promise you—whatever they do, it won’t be a game show
But I promise you—whatever they do, it won’t be a game show