92
« Last post by steveleb on April 12, 2024, 11:54:37 PM »
I recall my first exposure to a lot of these. I was tasked with developing a sales pitch for reruns of Private Secretary, the ancient Ann Sothern black and white sitcom that Metromedia somehow owned rights to. Our head of sales was an older man and had seemed to recall the ratings were almost as strong as those of the show it was often compared to by critics, I LOVE LUCY. I was a young, naive geek who had never heard of the show then. Metromedia paid for two trips for me to spend four long days in Nielsen’s Palo Alto offices, with posh hotel and rental car, to sift through years of these to create a story. It took me that long because a) I couldn’t stop reading these little historical documents (this was one of the only libraries anywhere that had books that old and b) Palo Alto pre-Facebook was gorgeous and the hotel far nicer than my apartment. Plus the company was already being sold and our CFO actually urged me to get as much over a company he thought would soon fire us all.
P.S: I somehow crafted a plausible and relevant ratings history (it was indeed not Lucy ratings, but it still frequently did time period winning shares) and our sales head found a patsy at Nickelodeon to buy the show. Look it up. PRIVATE SECRETARY ran on Nick at Nite for years.
Your weekend may be busy, but you now get to experience what I did from your couch.
Enjoy.