I know I asked AA ron this, but if Go was airing against The Price is Right what did NBC think was going to happen? Sure, it's a game show on against another one, but Pyramid is on CBS and Super Password has comeback. Is there a point of diminished returns where you cede the battle and throw out reruns instead?
And I say this as someone who adores the activity. When I click on a video of it on Youtube I skip to round three.