I guess many NBC stations dropped password plus after that
Proof or not real.
. Guud question. Not sure. I think when they. Changed the format of the game to 500 dollars and prolonged the game, it didn't help. For some reason it was more successful when super password debuted and had the same format.
No.
Password Plus ratings history is actually pretty wild because there were several points where, to my eye, it was actually overperforming. It peaked in the summer of 1980--during the disastrous summer of
The David Letterman Show,
Password Plus was actually the second highest rated show on NBC's daytime schedule with a 5.4 rating; only
Days of Our Lives outperformed it. It was doing that with only 79% of stations clearing it in the 12:30 pm time slot. Its competition,
Search for Tomorrow on CBS, was doing a 6.0 with 97% clearance.
By the end of summer '80, NBC moved
Password Plus to 11:30 am, where it got back up to 90% clearance but also DROPPED to a 3.9 against
The Price is Right. The last ratings data that I have for 11:30 am has
Password Plus hovering pretty consistently at 3.6 with an 18 share, 92% clearance. The format change happened concurrently with a time slot change. When they moved to noon, it dipped to 2.7/11 with 71% clearance.
Here's where it gets wild. In January 1982--the month after the Steve & Jayne debacle, they were managing a 3.6/13. They actually got back up to their old rating while languishing in the noon time slot! The clearance level also went up to 73%, meaning NBC got some stations to come back when
Password Plus was there. I once asked a former network executive what kind of ratings the network was hoping for on these shows that got stuck in the noon time slot, and he explained to me, "The goal of the show in the noon time slot was to be so good that the stations we lost would want to come back."
Password Plus actually achieved that in a few cities! When it was dropped, it was replaced on the schedule by
The Doctors, which got the clearance back up to 81% but delivered only a 2.4/9. Maybe being a game show fan makes me a little biased, but to my eye, the ratings data says "Cancelling
Password Plus was a screw-up."