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New CBS daytime soap in development?!?
colonial:
https://deadline.com/2024/03/cbs-new-soap-the-gates-the-talk-1235856210/
Deadline has another new story out regarding "The Gates," suggesting "The Talk" is the daytime show on the chopping block if the sudser gets picked up.
JD
steveleb:
Well this does seem to point out a few more facts that would indeed make this plausible. Sounds like the declining ratings and internal turmoil are greater than many including moi thought.
I have little doubt that the show runner herself is pushing this heavily, and she apparently has 35 years invested in what she sees as the mistake of what she saw was the premature cancellation of Generations. And she is likely currying favor with the initiative and advertisers who would disproportionately support such a show.
If she can make it a cost-effective enough proposition to make it worth serious consideration, the timing might eventually be robust enough for the chance. I still think until the company figures out its future it’s still all rhetoric
Jimmy Owen:
Considering CBS strong-arms affiliates into clearing weekday soccer and golf, they may force the takeback of an hour of daytime.
steveleb:
CBS affiliates would only use the time for still more local news, and post election the demand won’t be there.
The syndication division has been devastated by layoffs and consolidations so don’t expect anything like a Drew Barrymore, let alone anything else, emanating from it anytime soon.
Pure and simple, if Black-friendly advertisers will guarantee revenue that will make The Gates viable, they’re a more likely bet that at least I thought. But at the risk of redundancy, I still don’t believe any of this happens until Shari cashes out.
aaron sica:
Apropos of nothing, if this came to pass and it would be an hour show, it would be the first CBS daytime soap that debuted in the hour-long format.
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