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New CBS daytime soap in development?!?

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Jimmy Owen:
Another scenario would be to move The Talk to LMAD's slot and make LMAD a weekly prime time show.

steveleb:
The talk is still more cost-effective than a traditionally produced soap and provides the company with a promotional outlet that adds to what they get from ET, Mornings and Colbert.  As long as they can avoid negative publicity they’re likely to survive.  Ratings are secondary to cost-efficiency. Especially now .

If the network is truly looking for diversity (I’m dubious as noted) then they should put their money where their mouth is.  Do a test week of shows in the B and B time slot of The Gates, promote it via P and G marketing (remember that’s how the network soaps were populated back in the day) and get legitimate audience feedback and ratings.  Push it out on Paramount Plus.  Promote it in Price and Y and R.  Maybe repeat the episodes on a Saturday night in prime time?  Since the executive pushing this is attached to B and B, and apparently believes there is diversity money available via P and G, there’s an actual business model that can be applied if indeed they are serious.

But honestly folks—the more I dig into this history and the apologistic policies of current management getting ready to cash out, I seriously doubt anything will come of this. 

SamPrainito:
What about cutting LMAD down to 30 minutes?

I don’t watch the show often, but it seems like there’s a lot of padding to fill the hour.

That might also be better for the production team, given the space and storage issues at Haven.

aaron sica:

--- Quote from: Chelsea Thrasher on March 08, 2024, 01:11:05 PM ---In one case CBS actually put together a feed consisting of network programming + feeds from their CBS News and Sports HQ streaming feeds in the local holes and provided that to the provider during the outage.

--- End quote ---

I can't find it now, but DirecTV had a channel that did just this up in the 9400s that was clear for awhile - it was ABC programming, following the network schedule, but during non-network time, it fed ABC News Now. In some cases, there seems to be a standard schedule for the O&O's - in NYC and Philadelphia, for example, with WABC and WPVI respectively. For virtually the entire broadcast weekday, except for overnights, the schedule is the exact same.

steveleb:
I’m curious, Chelsea, where your extremely strong opinion comes from.  My understanding is that you have worked at local affiliates.  Respectfully, depending upon market size, there’s a bias and not necessarily accurate understandings of the budgets and ROIs.  Local time is limited so I doubt any local sales team would be bullish on a show like The Talk especially with low linear ratings.

The reality check is The Talk fills the same car wash need as GMA3 or Access Live, which have comparable ratings.  It’s additive to the power they have elsewhere with ET and Colbert.  It’s a strategic investment on the network side and my sources—which include plenty of those execs—would strongly suggest that short of another scandal involving talent the plusses of The Talk far exceed the minuses.

NBC affiliates complained for years about Days of Our Lives. Those that could delayed it and some even outright pre-empted it.  The network kept renewing it in spite of those protests.  It was only after the whole Covid mess and their focus on keeping 10 pm in line that common sense finally won.  I was personally involved in the negotiations on the Sony side, and we were consistently stunned at how much we were able to get out of a show that brought virtually nothing but animus to the network.

I strongly suspect the situation at CBS is much the same.  I simply do not believe The Gates will ever see the light of day. And I don’t believe they have any better idea for The Talk, including the streaming hour option suggested.  NBC did that with their news because it’s a corporate priority.  Until the fate of Paramount is determined I don’t believe anyone in charge will care enough to make a dramatic move.

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