The Game Show Forum > Game Show Channels & Networks
Why are infomercials only run overnight?
PeterTomarkensGal:
I REALLY think GSN should only air infomercials that are hosted by current and former game show hosts.....
joe_capitano:
[quote name=\'Jimmy Owen\' date=\'Feb 25 2004, 05:31 AM\']Couldn't GSN make more money if they ran the infomercials at a time when people are up to see them?[/quote]
You CANNOT BE SERIOUS!!! (John McEnroe)
We already have too darn many of them clogging up schedules on local stations at all hours. Here in Western Washington we lost a CBS NETWORK college basketball game or two to a block of garbage time just in the last two weeks (Blasphemy!). The last thing we need is to encourage more hours of them.
What needs to be done is to cut back on them. One hour a day or less is more than plenty. You want more? TiVO 'em.
'nuff said.
(I know, your intent was "tounge-in-cheek", but I had to vent. I hate these things.)
JVatPSU:
What's really annoying is when your local ABC affiliate (WTNH-8 / Hartford-New Haven) decides to randomly dump Wheel of Fortune for an infomercial here and there. #1 syndicated game show in the country needs to be bumped for infomercial time? Gimme... a break.
-- JV
clemon79:
[quote name=\'JVatPSU\' date=\'Mar 5 2004, 05:12 AM\'] What's really annoying is when your local ABC affiliate (WTNH-8 / Hartford-New Haven) decides to randomly dump Wheel of Fortune for an infomercial here and there. #1 syndicated game show in the country needs to be bumped for infomercial time? Gimme... a break.
-- JV [/quote]
I would imagine that the people sponsoring the infomercial paid a pretty penny, if they ponied up enough to knock WOF off for a day. I would further suggest that you write a letter to this station and attempt to explain that there is not just a cost in real dollars involved, but in viewer loyalty, and that if they are taking that into account with these decisions, fine and great, but they would do well to keep that in the back of their minds.
uncamark:
And when the CBS O&Os ran infomercials in prime access instead of regular programming a couple of years ago (not during sweeps), Les Moonves raised holy hell with Karmazin--and justifiably, since infomercials before prime time means fewer potential bodies for his shows. If I were a station executive, the station I ran would have to be chronically hard up to even *consider* running an audience chaser like infomercials in *any* high profile time slot.
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