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Why are infomercials only run overnight?

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Jimmy Owen:
Couldn't GSN make more money if they ran the infomercials at a time when people are up to see them?  I know of no one who actually records them for later viewing, but it's possible that folks might keep the channel on if they saw them during the day.  GSN could probably charge the same for an hour during the day as three hours overnight.  How 'bout it GSN?

DrBear:
My guess is there's a large vampire demographic that needs exercise equipment and collections of 1950s hits.

clemon79:
[quote name=\'Jimmy Owen\' date=\'Feb 25 2004, 06:31 AM\'] GSN could probably charge the same for an hour during the day as three hours overnight.  How 'bout it GSN? [/quote]
 Which is why the infomercial purchasers buy the overnight time: it's CHEAPER. Plus, GSN is prolly getting the same for the eight minutes of ads it runs during the day as it does for a half-hour of overnight time, so why piss off the people who ARE watching?

kirkmorgan:
My guess is there's a large vampire demographic that needs exercise equipment and collections of 1950s hits.


you mustn't forget those slimming pants!

whewfan:
There are some informercials on GSN I saw a couple minutes of (I guess for masochistic reasons) that really irked me...

There's one for some sort of mini blender/chopper. First, it's painfully obvious that the "observers" are all paid actors, but even more painful is that one of them resembles Chris Farley's "Lunch Lady" character on SNL. Infomercials should have REAL PEOPLE, not poorly played character actors!

The Alzair informercial really cracks me up. They're struggling to tell what the product does without getting TOO explicit. For those who don't know, Alzair is basically Viagara. They could save a full half hour by saying it's just like Viagara... after all, who DOESN'T know what Viagara is and what it does? Also, the participants are not discussing the product in a mature manner. It's like watching a bunch of 6th graders talk about it.

The Ionizer- I think that's what it's called. It's an air purifier machine that doesn't need filters and makes no noise. Unfortunately they spend the entire half hour repeating those two major points, so why make a half hour informercial for a product that only takes 15 seconds to explain?!

Chef Tony- Just what we need to be Chef Tony's spokesperson.... the "Shelley Hack" of Three's Company, Jennilee Harrison. (Shelly Hack was the Charlie's Angel that was fired after one season... she had no real acting talent, so the writers made her a more "reserved" Angel.... it didn't work)

Debbie and Kevin- Regis and Kelly, they're NOT. This Kevin guy started off with infomercials with an empty black wall set and black desk, but now that he's making money, he hired a cohost with a phony English accent and spruced up the set.
They have people that call the show... and it's obvious the calls are phony because the show is not live, and they don't GIVE a number to call.

The Greatest Vitamin ever- Is it me, or does this Don Dupree guy look more pathetic with each new infomercial? I guess he gave up his small ad business, so now he's selling VITAMINS?! Sad.

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