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Author Topic: World Poker Tour promotion  (Read 2910 times)

MikeK

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World Poker Tour promotion
« on: March 24, 2008, 08:34:14 PM »
The 6th season premiere of the World Poker Tour is coming up within the half hour.  Outside of on GSN, I have seen no promotion for it, in terms of either TV commercials or in print in either the local paper or its Sunday television listings magazine.  I see somewhat frequent local ads on TruTV for Bingo America, but not for GSN's big acquisition.

Surely GSN is doing some promotion to get the die-hard WPT viewers from The Travel Channel to the WPT's new home...right?  I can't see GSN spending a metric buttload of money on a big-name property only NOT to get viewers.

Thunder

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World Poker Tour promotion
« Reply #1 on: March 24, 2008, 08:43:49 PM »
I snicker at the phrase "die-hard WPT viewers from The Travel Channel".

ChrisLambert!

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World Poker Tour promotion
« Reply #2 on: March 24, 2008, 09:11:12 PM »
There's an ad at the bottom of some pages of the C*mc*st on-screen guide, at least in my area.
@lambertman

tvwxman

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World Poker Tour promotion
« Reply #3 on: March 24, 2008, 09:57:20 PM »
[quote name=\'MikeK\' post=\'182350\' date=\'Mar 24 2008, 08:34 PM\']
Surely GSN is doing some promotion to get the die-hard WPT viewers from The Travel Channel to the WPT's new home...right?  I can't see GSN spending a metric buttload of money on a big-name property only NOT to get viewers.
[/quote]
I'd check the casinos for the promotion, though, my contacts at Foxwoods, who have a strong relationship with WPT, and are none-too-pleased that the rights just went to GSN.

/I watch the Travel Channel more than GSN.
//Bourdain is as good as it comes for TV.
« Last Edit: March 24, 2008, 09:57:50 PM by tvwxman »
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Matt

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Jimmy Owen

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World Poker Tour promotion
« Reply #4 on: March 25, 2008, 12:23:36 AM »
It seems silly to not promote outside of GSN.  How are people who don't like game shows gonna find out about it?
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Joe Mello

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World Poker Tour promotion
« Reply #5 on: March 25, 2008, 01:25:59 AM »
[quote name=\'Jimmy Owen\' post=\'182390\' date=\'Mar 25 2008, 12:23 AM\']
It seems silly to not promote outside of GSN.  How are people who don't like game shows gonna find out about it?[/quote]
The TV Guide section of the newspaper?  Word of mouth?

I haven't seen any ratings or "viewers reached" numbers recently, so I wouldn't know if just physically being on GSN gives it more visibility than Travel.

/Raztenberger does Pittsburgh April 16.
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uncamark

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World Poker Tour promotion
« Reply #6 on: March 26, 2008, 02:14:42 PM »
I've seen WPT/GSN ads on other TV blogs and web sites--in fact, I know I've seen on them on tvbarn.com, where I provide Aaron with content--but right now the only TV ad I'm seeing with a cursory look at the site is a PBS ad for "Bill Moyers' Journal."