Say Mark Goodson is alive in 2007 and still owns the show.
Barker decides to retire
CBS tells Goodson he must hire Drew Carey
What does Goodson do?
Goodson pulls rank, saying he gets final say. He fought for Barker in the 70s, and it’s made money for CBS hand over fist for 35 years. It doesn’t take much convincing. Assuming Price Live still happens under this timeline, Goodson has made Price Live his pet project since Barker announced his retirement, and constant sightings of him at live shows have piqued the public’s interest as to who would be Bob’s successor.
Of course, I could also see Goodson playing the long game, using those late ‘90s early 2000s revivals to start searching for a viable Price replacement when the time comes.
That being said, in 2007, Goodson is 92 and is likely President Emeritus at best. By this point, either Jonathan is in charge or Goodson has been grooming a successor from his staff to be the head of the company- possibly Roger Dobkowitz.