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The Game Show Forum => The Big Board => Topic started by: Jay Temple on November 04, 2004, 11:28:15 PM

Title: November Sweeps
Post by: Jay Temple on November 04, 2004, 11:28:15 PM

Does anyone know the last day of the current sweeps period?  I know they sometimes begin or end mid-week.

Title: November Sweeps
Post by: Steve McClellan on November 05, 2004, 12:06:42 AM

http://www.nielsenmedia.com/sweeps.html (http://\"http://www.nielsenmedia.com/sweeps.html\")

Current sweeps period: Thurs., Nov. 4 - Wed., Dec. 1.

Title: November Sweeps
Post by: tvwxman on November 05, 2004, 07:53:15 AM

[quote name=\'Jay Temple\' date=\'Nov 4 2004, 11:28 PM\']Does anyone know the last day of the current sweeps period?  I know they sometimes begin or end mid-week.

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They don't sometimes begin/end in mid week, they always do.

Starts on a Thursday, ends on a Wednesday 4 weeks later.

Title: November Sweeps
Post by: GS Warehouse on November 05, 2004, 10:42:55 AM

[quote name=\'tvwxman\' date=\'Nov 5 2004, 07:53 AM\']Starts on a Thursday, ends on a Wednesday 4 weeks later.

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Why do Nielsen weeks start on Monday but sweep periods begin on Thursday?  It doesn't make sense.

Title: November Sweeps
Post by: goongas on November 05, 2004, 12:39:49 PM

It may have to do with the fact that Thursday is TV's most watched night (correct me if I am wrong), so they want to start the period off on a positive note.

Title: November Sweeps
Post by: uncamark on November 05, 2004, 02:29:44 PM

[quote name=\'goongas\' date=\'Nov 5 2004, 12:39 PM\']It may have to do with the fact that Thursday is TV's most watched night (correct me if I am wrong), so they want to start the period off on a positive note.

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I believe it's the second most-watched (Sunday's number one), but Thursday is also very important to advertisers, particularly movie studios opening new titles the next day and retailers doing weekend sales.

What is curious to me is why recordings and videos/DVDs are *generally* released on Tuesdays (with one very notable exception--"Shrek 2" comes out on video/DVD today).

Title: November Sweeps
Post by: Jay Temple on November 05, 2004, 11:42:10 PM

Interesting.  I always assumed that they started on a Monday because for the longest time, the weekday shows had their special events last one or two weeks and start on a Monday.

Title: November Sweeps
Post by: geno57 on November 06, 2004, 10:07:22 AM

Taking the thread in a slightly different direction ... Neilsen intends Sweeps months to become a thing of the past, and soon. They've introduced constant monitoring in some of the larger markets, using a device called the Portable People Meter. (Yes, it's a one-eyed, one-horned, flyin' portable people meter!)

Anyway ... before longer, it's likely we'll no longer have to watch local news programs compete to see who can come up with the sleaziest sweeps features. (No more "Look what we found on these motel bedspreads!")

Either that ... or someone will decide that we will need those kinds of stories all the time, instead of only sludging through them in November, February, and May!

Title: November Sweeps
Post by: GS Warehouse on November 06, 2004, 01:47:03 PM

[quote name=\'geno57\' date=\'Nov 6 2004, 10:07 AM\']Yes, it's a one-eyed, one-horned, flyin' portable people meter!

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[throws Sheb Wooley albums at Geno]

Title: November Sweeps
Post by: clemon79 on November 06, 2004, 02:34:04 PM

[quote name=\'geno57\' date=\'Nov 6 2004, 08:07 AM\'](Yes, it's a one-eyed, one-horned, flyin' portable people meter!)
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Sure seems strange to me. :)