The Game Show Forum
The Game Show Forum => The Big Board => Topic started by: JMFabiano on October 06, 2009, 10:52:30 AM
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OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?
* If only the soap in question was Ocean Breeze from "The Muppets Take Manhattan." Then the description wouldn't be that far off from the slogan they came up with ;-)
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[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 09:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]
I would guess it's OK because companies aren't going to fret over free product placement. ;)
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[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 07:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]
As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?
Randy
tvrandywest.com
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[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 10:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring.[/quote]
In all the comments you've gotten so far, it may be important to make something clear. There isn't a rule that says Rich's copy MUST be generic. That's the choice that TPIR makes when the manufacturer isn't paying to be mentioned. It's a logical choice, for the reasons that have been mentioned, but it's not like an FCC requirement or something.
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[quote name=\'tvrandywest\' post=\'227847\' date=\'Oct 6 2009, 12:07 PM\']As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?[/quote]That's exactly what I'm wondering. If I were to guess, you could say that the only way to be sure that the name of the product, your slogan and your chosen words are read over a 10-second focus on your product is to pay for it. Otherwise, three seconds and an obvious statement that Drew will poke fun at when Rich is finished.
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[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 09:52 AM\']I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]
Rich's description is the only thing here that's scripted. Theoretically, they have no control over what Drew or the contestant say.
[quote name=\'tvrandywest\' post=\'227847\' date=\'Oct 6 2009, 11:07 AM\']As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?[/quote]
A guarantee that their product WILL be used on the air on their schedule, as opposed to whenever the Producers need an item that costs $14.99 despite looking like (and only being worth) about $3.50?
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in recent European editions of TPIR instead brands are rarely mentioned because there are regulations that limit how much advertising there can be on TV. Maybe JMFabiano was wondering if there were similar restrictions in the USA.
I know for sure that product placement is a no-no here in Italy: once a WoF contestant said "I wanna win that Porsche", only to be reprimanded by the host: "You mean you want to win that car, don't you?" :|
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the name(s) of the products aren't masked
It's to establish the actual retail price for purposes of the game. If they went to a major supermarket chain and found that Brand X costs 69 cents and Brand Y costs 74 cents, they have to establish that they're playing with Brand X and its associated 69-cent price.
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[quote name=\'chris319\' post=\'227884\' date=\'Oct 6 2009, 05:22 PM\']
the name(s) of the products aren't masked
It's to establish the actual retail price for purposes of the game. If they went to a major supermarket chain and found that Brand X costs 69 cents and Brand Y costs 74 cents, they have to establish that they're playing with Brand X and its associated 69-cent price.
[/quote]
Then, please let me ask this: For the purpose of clarity, when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?
/yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.
// and if they did, please inform me (and all who didn't know). Just curious! Thanks!
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[quote name=\'joker316\' post=\'227998\' date=\'Oct 7 2009, 04:11 PM\']Then, please let me ask this: For the purpose of clarity, when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?[/quote]I always thought the show used the ARP.
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yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.
Gold bars.
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[quote name=\'HYHYBT\' post=\'228336\' date=\'Oct 12 2009, 07:48 AM\']
yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.
Gold bars.
[/quote]
Duh, on me! Thanks!
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when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?
I believe that's how it works.
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It makes you wonder what that does to TPIR's bottom line. IIRC, the plug fees from the small items would be used to help purchase larger budget items. So is CBS/Fremantle having to pay more for jaw-dropping prizes?
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[quote name=\'The Ol' Guy\' post=\'228369\' date=\'Oct 12 2009, 11:11 AM\']It makes you wonder what that does to TPIR's bottom line. IIRC, the plug fees from the small items would be used to help purchase larger budget items. So is CBS/Fremantle having to pay more for jaw-dropping prizes?[/quote]
All the cars and most big-ticket and unique prizes are cash expenditures. The loss of income from fee plugs does impact the bottom line.
Randy
tvrandywest.com
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In the days of bountiful daytime game shows, it seemed that in any given week, the consolation prizes/promotional considerations always had one or two exact products across all the shows on the same network, regardless of who produced the show.
Back in those days, did the networks have their own liaison for securing consolation prizes/promotional considerations for all the game shows on their schedule?
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[quote name=\'TimK2003\' post=\'228416\' date=\'Oct 12 2009, 08:10 PM\']... Back in those days, did the networks have their own liaison for securing consolation prizes/promotional considerations for all the game shows on their schedule?[/quote]
That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.
Randy
tvrandywest.com
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[quote name=\'tvrandywest\' post=\'228420\' date=\'Oct 13 2009, 12:02 AM\']That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.[/quote]
So am I correct to say that when the daytime game show market "dried up" in the 80s, so did the schlokmeisters? And once the schlockmeisters faded out, generic product placement (as seen on TPIR grocery games) became more prevalent?
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[quote name=\'TimK2003\' post=\'228441\' date=\'Oct 13 2009, 07:42 AM\'][quote name=\'tvrandywest\' post=\'228420\' date=\'Oct 13 2009, 12:02 AM\']That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.[/quote]
So am I correct to say that when the daytime game show market "dried up" in the 80s, so did the schlokmeisters? And once the schlockmeisters faded out, generic product placement (as seen on TPIR grocery games) became more prevalent?
[/quote]
Promotional Consideration, headed by former Hollywood Squares producer Art Alisi and his equally illustriative partner, Dan Fox, is still in business. But the business shifted from game shows. Other companies have not survived. I'm not privy to the specifics about the recent generic product descriptions and fewer paid placements at TPiR.
Randy
tvrandywest.com
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I suspect they may be doing it more this year to speed the show up, you can say "This sauce will make your pasta taste fresh and delicious" quicker than a long-winded promotional statement.