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Mini-commercials vs. Announcer Fee Plugs

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MSTieScott:
I admit that I do get bugged when the mini-commercial is something that could just as easily have been done with the show's announcer. The specific example I'm thinking of was that \"Fruit2O\" drink that was recently plugged in episodes of Wheel and Jeopardy! (where, strangely, it was listed in the credits as \"Fruit 20\"). There was a static shot of the product on a plain white background (just like you used to see), no music, and a female voice read about six seconds' worth of copy. Then nothing would happen for about three seconds. Three seconds of silence. I'm not sure if that's what the advertiser wanted, but every time I saw it, I could imagine so many viewers starting to channel surf in the \"extended\" silent break.

Even though I have no reason to purchase it, if I did, I would buy Thera-Gesic simply because it's the only sponsor I've seen in a long time that lets its plug be read by Charlie O at the end of Wheel while the theme plays. Ah, the good old days...


Scott Robinson

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