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TPIR sponsors...
tvrandywest:
[quote name=\'Mike Tennant\' date=\'Jun 30 2003, 09:14 AM\'] Does this also explain why an increasing number of prizes are described without mentioning their brand names? This always sounds weird to me, and occasionally (as Randy can attest) it makes for a somewhat awkward moment when the contestant wants that information.
[/quote]
These are the fun moments!
Contestant: \"Is that a cordless phone?\"
Bob: \"Randy, is that a cordless phone?\"
Me (finding no info in the copy): \"I believe it has a cord, Bob!\"
The whole world of prize brokering is a fascinating one. If you get the chance, buy Art Alisi a drink or two sometime (or buy me three ;-) and you may hear an earful. Everything from Hollywood Squares' \"fam trips\" for Peter Marshall, the staff and celebs to the Posada Vallarta in Puerto Vallarta, to what those 10 second plugs can sell for on network shows.
Not all prizes are traded for the promotional consideration mentions. Lots are purchased and in those cases the copy usually has no mention of the manufacturer. But the mentions for the small products that are paid for go a long way towards carrying the freight.
You already know that national advertising rates vary with the estimated size and demographics of the audience. And you know that 30 seconds of ad time can sell for tens of thousands of dollars or hundreds of thousands of dollars (or even close to 2 million for the Superbowl), Well, certainly you don't think that when an advertiser gives away a phone or a year's supply of Rice-A-Roni that they're getting those 10 seconds for the price of a bag of rice or a plastic phone made in the Dominican Republic by child labor? Especially with a hit network show similar to TPIR (as opposed to a cable wonder like \"The All New Pet My Dog\").
Even the providers of sizeable prizes may pay for the exposure in addition to paying the brokers and agencies they connect through. And of course a free Dirt Devil always helps the announcer emphasize the copy ;-)
JUST KIDDING!!!!
Randy
tvrandywest.com
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