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TPIR sponsors...

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drmusic_99:
Is there any good reason why ISC gives them a stupid phone? Is it just that they wanted to get themselves on the fee plugs, but don't sell any actual \"products\"?

DrBear:
[quote name=\'drmusic_99\' date=\'Jun 29 2003, 01:56 PM\'] Is there any good reason why ISC gives them a stupid phone? Is it just that they wanted to get themselves on the fee plugs, but don't sell any actual "products"? [/quote]
 Basically, yeah.

Which reminds me - I always wondered about plugs in which Johnny O or whoever is reading off the list of lovely parting gifts and might say (examples thruout:)

\"Peel and Stick, just that easy, just that quick\"
(switch to slide of Turtle Wax)
\"And an iron, and a six-month supply of Turtle Wax...\"

Did this mean that Turtle Wax also threw in an iron? And was it to get Turtle Wax's contribution to the minimum required to get a fee plug?

Brian44:
[quote name=\'DrBear\' date=\'Jun 29 2003, 03:06 PM\']

\"Peel and Stick, just that easy, just that quick\"
(switch to slide of Turtle Wax)
\"And an iron, and a six-month supply of Turtle Wax...\"

Did this mean that Turtle Wax also threw in an iron? And was it to get Turtle Wax's contribution to the minimum required to get a fee plug?[/quote]
I'm betting the answer to this is \"YES.\"

Something similar took place during many of the small prize games on TPIR in the '70s and '80s, when they offered \"a radio from Western Auto,\" \"a toaster from Trustworthy Hardware,\" etc.  The companies mentioned in the plug did not manufacture (or at least didn't put their brand name on) the small prizes, but I imagine, depending on the magnitude of the prize, either the plug helped defray Price Production's costs of purchasing the prizes or the prize reduced the fee that the store paid to have its name mentioned by providing the prizes.

By the late '90s, Service Merchandise, before they went belly-up, provided a great deal of the small prizes to TPIR and Rod would just announce one \"blanket\" SM plug before the first SCSD.

Nowadays, Price buys most of those small prizes outright.  They have no problem telling e-mailers at cbs.com that they purchased the corn popper at Wal-Mart, the massager at Target, etc.  Do they have that big of a budget surplus that they don't need to go after sponsors for their small prizes?  My guess is that they more than make up for it on the big-ticket items.

Shredder:
Not trying to change the topic of my own thread, but something got me wondering.  With all these prizes, how much do you think the folks at TPIR spend per year?

tvrandywest:
[quote name=\'uncamark\' date=\'Jun 29 2003, 12:15 PM\'] I believe Randy West said on the old board that it is a telephone you get as the prize from ISC. [/quote]
 Oh, but it was such a more exciting post than just that! So here's a short recap on the phone.

ISC's advertising campaign has emphasized the importance of an inventor not just having a better idea, but having better business skills. Their research has shown that Alexander Graham Bell was NOT the first to invent the telephone, but he got the credit and the money because of his rush to the patent office with the proper business acumen and knowledge. So you get a phone as a reminder of the importance of patenting and marketing any good invention.


Randy
tvrandywest.com

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