Author Topic: "Promotional considerations provided by..." (Read 9332 times)

Loogaroo · « **on:** August 13, 2013, 07:28:28 PM »

The discussion on the GSN Chase thread brings up an interesting question: at what point did companies start drifting away from providing consolation prizes and more towards the \"promotional consideration\" idea, and why did such a shift take place?

TLEberle · « **Reply #1 on:** August 13, 2013, 08:05:46 PM »

I remember seeing reruns of game shows on Nickelodeon that would replace the \"departing contestants receive\" to \"promotional consideration by\" so that they don\'t have to provide free advertising for the Sega Genesis and also to resell that ad space.

clemon79 · « **Reply #2 on:** August 13, 2013, 08:26:05 PM »

Yeah, it\'s my strong suspicion that that transition came about when productions realized they could get actual money for that ad space as opposed for having to take goods in barter.

chad1m · « **Reply #3 on:** August 13, 2013, 08:29:12 PM »

Jeopardy! went from giving away oft-sponsored prizes to flat cash in the spring of 2002. I believe Wheel contestants would get consolations if they finished with no cash too, that being abolished for the \"everyone gets a grand\" rule. Spring 2012 saw the end of the \"contestants not appearing on stage\" plugs on The Price is Right to a $300 cash prize.

I remember seeing reruns of game shows on Nickelodeon that would replace the \"departing contestants receive\" to \"promotional consideration by\" so that they don\'t have to provide free advertising for the Sega Genesis and also to resell that ad space.

An amusing aspect is that some of these shows, like Legends of the Hidden Temple, still have the host saying \"tell \'em what we\'ve got for them,\" followed by an edited Nestlé Quik ad, giving the impression to the unknowing that those poor kids won chocolate milk for their efforts.

clemon79 · « **Reply #4 on:** August 13, 2013, 08:45:42 PM »

That would be awesome. Who doesn\'t like chocolate milk?

TLEberle · « **Reply #5 on:** August 13, 2013, 08:50:07 PM »

An amusing aspect is that some of these shows, like Legends of the Hidden Temple, still have the host saying \"tell \'em what we\'ve got for them,\" followed by an edited Nestlé Quik ad, giving the impression to the unknowing that those poor kids won chocolate milk for their efforts.

That was prezactly the example I was thinking of. Well spotted, grasshoppa.

/Fall at the moat, get a savings bond. Get left behind on the steps of knowledge and you get a case of Wonka candy.
//you tell me who was the bigger loser there.

Flerbert419 · « **Reply #6 on:** August 13, 2013, 08:54:41 PM »

Spring 2012 saw the end of the \"contestants not appearing on stage\" plugs on The Price is Right to a $300 cash prize.

A taping report from last week indicated this may have been upped to $400.

/Split in half for all the special couples shows.

BrandonFG · « **Reply #7 on:** August 13, 2013, 10:20:17 PM »

I remember in fall 1994, Wheel and Jeopardy started inserting more video \"promotional considerations\" mini-commercials into the plugs, but still keeping in a few art cards. They eventually went to all mini-commercials by 1996 or \'97, and it seems all the other show followed suit around that time.

As I said in the other thread, I\'ll take the free accommodations/per diem or $1,000 over the care package of consolation gifts anyday, esp. the Lee Press-On Nails and Underalls. At least Whammy and Merv Griffin\'s Crosswords offered the Croton watches.

SRIV94 · « **Reply #8 on:** August 13, 2013, 11:04:17 PM »

Wasn\'t it some time in 1988 when NBC dumped the fee plugs for their shows and went right from host\'s goodbye to the crawl?

Strikerz04 · « **Reply #9 on:** August 14, 2013, 01:21:04 PM »

Wasn\'t it some time in 1988 when NBC dumped the fee plugs for their shows and went right from host\'s goodbye to the crawl?

Those were sent mid-show.

JMFabiano · « **Reply #10 on:** August 14, 2013, 06:17:37 PM »

Didn\'t GaS cut out the prize plugs for each obstacle course stunt in DD?

And I cannot think of the subject title without doing so in Lord Alfred Hayes\' voice.

Loogaroo · « **Reply #11 on:** August 14, 2013, 06:23:54 PM »

So why would advertisers sign off on this, then? Seems to me it would cost them more to pay money for a plug on a show than it would to just give away free product.

clemon79 · « **Reply #12 on:** August 14, 2013, 06:41:43 PM »

So why would advertisers sign off on this, then?

Because, like any advertised product, if they don\'t buy it, their competition will.

Neumms · « **Reply #13 on:** August 15, 2013, 11:44:34 AM »

So why would advertisers sign off on this, then? Seems to me it would cost them more to pay money for a plug on a show than it would to just give away free product.

You realize Lee Press-On Nails, for example, paid for the plug besides coughing up $25 worth of product, right?

SRIV94 · « **Reply #14 on:** August 15, 2013, 04:56:04 PM »

Wasn\'t it some time in 1988 when NBC dumped the fee plugs for their shows and went right from host\'s goodbye to the crawl?

Those were sent mid-show.

You sure? As I recall, the only plugs by 1988 were for better-quality prizes than, say, Lee Press-On Nails or Bedsack. Prizes that a member of the studio audience may receive.