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TPIR Prize Copy Question
Casey:
I'd love to hear from Randy West on this, as he'd be a definitive source, but here's my question:
How much leeway does the announcer have in the introducing a prize when Bob throw's to him? What prompted me was Burton's intro to It's In the Bag the other day. I can't remember exactly how it went, but it went like this:
Bob: "Burton, tell him what he can win!"
Burton: "OK Bob, a chance to win $16,000 in cash"
It didn't flow as smoothly as it seems like it could have.
Could he have said: "He's got a shot at $16,000 in cash!" or something to that effect?
BTW, Randy's picture is shown on CBS's Price is Right page here:
http://www.cbs.com/daytime/price/slideshow..._bday_009.shtml
At g-r.net, the moderator (Marc) stated that this is the first official photo of an announcer since Rod passed away.
tvrandywest:
[quote name=\'isucgv\' date=\'Dec 18 2003, 07:28 PM\'] I'd love to hear from Randy West on this [/quote]
Your Christmas wish is granted ;-)
"Price" is "the main room". There is no more demanding show for an announcer. As such, Roger and company know they are working with pros and are wonderfully respectful in affording the announcer the freedom and latitude to ad-lib the cues to and from Bob. But it comes with a bit of danger!
While the challenge of thinking on your feet when responding to Bob's throws is the best part of the job, it's tough sometimes. You want to keep the conversational style, yet still need to be true to the intent of the copy. It's tougher than it sounds because there are responses that might sound more conversational but have potential legal implications.
In the example you cite there is a risk in simply responding with a line that includes "$16,000" without including the phrase "a chance to win". You could argue that Bob already made the legal distinction by saying "can win", but in general there's a danger in trying to shortcut the copy when there are legalities involved. Having been in that exact situation myself, I'm certain that's why Burton used the scripted copy rather than fashioning a more conversational response that could have proven troublesome.
I've had a few awkward transitions when Bob says "What is this Randy?" and the copy starts with something like "Enjoy the fresh taste of home made iced tea wherever you go...."!
I love it! ;-)
Randy
tvrandywest.com
tommycharles:
[quote name=\'tvrandywest\' date=\'Dec 18 2003, 10:56 PM\'] [quote name=\'isucgv\' date=\'Dec 18 2003, 07:28 PM\'] I'd love to hear from Randy West on this [/quote]
Your Christmas wish is granted ;-)
"Price" is "the main room". There is no more demanding show for an announcer. As such, Roger and company know they are working with pros and are wonderfully respectful in affording the announcer the freedom and latitude to ad-lib the cues to and from Bob. But it comes with a bit of danger!
While the challenge of thinking on your feet when responding to Bob's throws is the best part of the job, it's tough sometimes. You want to keep the conversational style, yet still need to be true to the intent of the copy. It's tougher than it sounds because there are responses that might sound more conversational but have potential legal implications.
In the example you cite there is a risk in simply responding with a line that includes "$16,000" without including the phrase "a chance to win". You could argue that Bob already made the legal distinction by saying "can win", but in general there's a danger in trying to shortcut the copy when there are legalities involved. Having been in that exact situation myself, I'm certain that's why Burton used the scripted copy rather than fashioning a more conversational response that could have proven troublesome.
I've had a few awkward transitions when Bob says "What is this Randy?" and the copy starts with something like "Enjoy the fresh taste of home made iced tea wherever you go...."!
I love it! ;-)
Randy
tvrandywest.com [/quote]
How far can legalities get with something like that?? Is it an issue of constants suing? Isn't there a waver associated with that?? Do I have any more questions???
Well, yes, actually. There was a discussion on one of the forums awhile back about Bob cutting in in the middle of the announcer's Come on Down spiel. Does it bug you if Bob does that, Randy?
T
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tvrandywest:
--- Quote ---How far can legalities get with something like that?? Is it an issue of constants suing? Isn't there a waver associated with that?? Do I have any more questions???
--- End quote ---
Do you mean the waver in the second row who is saying hello to his friends back home? The concern is misrepresenting the rules of the gameplay.
--- Quote ---Well, yes, actually. There was a discussion on one of the forums awhile back about Bob cutting in in the middle of the announcer's Come on Down spiel. Does it bug you if Bob does that, Randy?
--- End quote ---
NOTHING Bob does EVER bugs me!
Randy
tvrandywest.com
clemon79:
[quote name=\'tvrandywest\' date=\'Dec 18 2003, 10:45 PM\'] NOTHING Bob does EVER bugs me!
[/quote]
Spoken like a man who truly understands upon which side his bread is buttered, and more importantly, exactly who is wielding the knife. :)
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