The Game Show Forum > The Big Board
TPIR/MDS suggestion
Robert Hutchinson:
If anyone has an episode on tape from this season's premiere week (I believe it was) of Wheel of Fortune, watching the credits would probably settle this whole mess the fastest: the gift tag that week represented $1000 in new 20-dollar bills.
inturnaround:
[quote name=\'chris319\' date=\'Nov 12 2003, 03:10 AM\'] It is very unlikely that Treasury has a budget for paid advertising on TPIR or anywhere else, but TPIR could give the nickels exposure as a prize, free of charge, as a public service. This is precisely what Barker does when you see puppy dogs on the show and Barker talks about the animal shelter they came from. [/quote]
No, they do have a budget. To introduce the new $20 bill, the Treasury Department spent $33 million dollars.
From the NY Times News Service via the Taipei Times:
"The US Bureau of Engraving and Printing will spend US$33 million on advertising, marketing and education programs to promote the new bill, and it has hired a public relations firm and, in a first, a product placement firm and one of Hollywood's top talent agencies to put the US$20 bill on the publicity circuit. By the time the new bill joins the currency flow next month, it will have appeared virtually everywhere but on the ballot for California's recall election"
I doubt they'll spend anywhere near that for the new nickels, but they certainly are spending money to get their "product" placed. I don't know if they spent money to have it appear on WWTBAM or WoF because the Treasury is likely to have lobbied for free exposure, but they sure did spend to have it pop up on TV elsewhere.
Mike Tennant:
[quote name=\'inturnaround\' date=\'Nov 12 2003, 07:52 AM\']No, they do have a budget. To introduce the new $20 bill, the Treasury Department spent $33 million dollars.[/quote]
Proving again that if there's any way to waste money, the government will find it.
chris319:
--- Quote ---To introduce the new $20 bill, the Treasury Department spent $33 million dollars.
--- End quote ---
Well you learn something new every day. I hope they make their $33 million back.
Dan Sadro:
[quote name=\'chris319\' date=\'Nov 12 2003, 02:10 AM\']
--- Quote ---That suggests to me that the U.S. Mint does indeed advertise currency.
--- End quote ---
You need to learn the difference between paid advertising and public service announcements. [/quote]
Public service announcements are, by definition, advertisements. Whether it's "This is your brain, this is your brain on drugs" or "Look at the new $20," they're still advertising a product, service, or opinion.
--- Quote ---The U.S. Forestry Service has never paid one nickel for air time or ad space for Smokey the Bear because the time/space is donated by radio and TV stations, networks, magazines, etc.
--- End quote ---
But they're still advertising, irregardless if it costs money to air the ad. And it definitely cost money to create the commercials -- subsidized by donations or not.
When's the last time you saw a Smokey the Bear commercial? The only PSAs I see are those increasingly annoying anti-smoking ones.
--- Quote ---It is conceivable that Henson is donating the cost of producing the PSAs and deducting the cost as a contribution to a non-profit entity.
--- End quote ---
And it's just as conceivable that Henson got paid for Kermit's familiar image and name.
--- Quote ---It is very unlikely that Treasury has a budget for paid advertising on TPIR or anywhere else, but TPIR could give the nickels exposure as a prize, free of charge, as a public service. This is precisely what Barker does when you see puppy dogs on the show and Barker talks about the animal shelter they came from.
--- End quote ---
Which is entirely different. That is Bob Barker's charity of choice, which he promotes because he feels so strongly about the cause. Frankly, if I was in the same position as Barker, I'd talk about puppies, too.
--- Quote ---Proving again that if there's any way to waste money, the government will find it.
--- End quote ---
If they didn't advertise the new $20 bill, many people would not accept the new ones because they would be obvious counterfeits. Had I not known about the new $20, I wouldn't be dumb enough to accept it.
If you would accept it without knowing about the new $20s, I've got an offer for you: Send me $200 in traditional currency and I'll send you $15,140 in colorful, new money.
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