[quote name=\'Ian Wallis\' post=\'160983\' date=\'Aug 17 2007, 12:03 PM\']So I guess they'll likely never refer to themselves as "Game Show Network" again. [/quote]
To my understanding they still refer to themselves as Game Show Network in all legal documents, etc., as that's still the network's actual name. But in terms of on-air branding, that ship's most likely sailed.
Switching *back* to "Game Show Network" in their on-air branding would amount to the network admitting they made a mistake in the change in the first place; admitting a mistake, unless legally obligated (such as in a news piece), has never really been one of the TV industry's strong suits. To them it's more about spinning your screwup in a way that doesn't make management look like idiotic asshats.