The Game Show Forum > Game Show Channels & Networks
GSN Scheduling: Pros and Cons
Jimmy Owen:
It's interesting to still see ads directed to the elderly on the \"edgy\" GSN shows. Are those just per-inquiry ads that can be locally preempted? My cable system doesn't offer local avails for GSN, so I'm not sure if the ads for scooters, health insurance and the like are merely filler.
uncamark:
[quote name=\'Jimmy Owen\' date=\'Sep 22 2003, 03:09 PM\']It's interesting to still see ads directed to the elderly on the \"edgy\" GSN shows. Are those just per-inquiry ads that can be locally preempted? My cable system doesn't offer local avails for GSN, so I'm not sure if the ads for scooters, health insurance and the like are merely filler.[/quote]
For the most part, the direct-response ads only run in prime time and late-night in the local cutaway slots--which is the first minute of the second break in every half-hour. During the day, they pop up a little more. GSN could run promos or PSAs in those cutaway slots, but they choose to try to get a little more revenue in those times (noteworthy, considering that they may still be working off of some late 90s contracts where some systems were getting the channel without having to pay a subscriber fee--that's so-much per subscriber to the cable system--the other main revenue stream that has made cable networks more profitable sooner than if they went strictly on advertising alone). Considering that almost every system now runs local spots in the cutaways on every basic ad-supported channel--even if it's promos for other channels or attempts to get you to upgrade to digital and not get a dish--and that the two big satellite services run in-house promos in their cutaways--there may be a few systems out there that don't cut in so that GSN can potentially make some money--*if* someone calls that 800-number.
And as I've pointed out before, HITS, the digital provider to Comcast systems that were AT&T and other systems, does run their own direct-response spots in GSN's cutaways (and other channels' cutaways).
Fedya:
[quote name=\'Jimmy Owen\' date=\'Sep 22 2003, 03:09 PM\'] It's interesting to still see ads directed to the elderly on the "edgy" GSN shows. Are those just per-inquiry ads that can be locally preempted? My cable system doesn't offer local avails for GSN, so I'm not sure if the ads for scooters, health insurance and the like are merely filler. [/quote]
I have DirecTV and see the same ads. I always thought that was the same stuff that DirecTV sold as its equivalent of local avails -- I know I see some of the same stuff, along with Dell ads, during the local avail break on ESPNews.
zachhoran:
[quote name=\'Dsmith\' date=\'Sep 21 2003, 11:53 PM\']
Why do you bring up Pictionary? They were two completely different franchises...you might as well say Wendy's and Carl's Jr. are the same.
[/quote]
I\"ll sort-of defend Pictionary and WLoD being the same franchise, particularly if referring to the 1997-98 version and not the 1989 kids show Pictionary(Barry and Enright produced it with Quantum Media/MCA, GSN doesn't have the rights to air it). The 1997-98 show was also a KLine and Friends production and played a bit like WLoD in a lot of respects.
Jay Temple:
[quote name=\'clemon79\' date=\'Sep 22 2003, 02:44 PM\'] [quote name=\'Jay Temple\' date=\'Sep 22 2003, 11:21 AM\']Most of the visitors to this website, myself included, have no way of knowing the costs in that statement.
[/quote]
And this, I think, is the crux of Wham's argument. Since we don't know any better than he does if something will stick if thrown at the wall, then we're not in a position to suggest that it shouldn't be tried. Which in and of itself, it true.
What's being missed (and I'm not suggesting you're missing it, Jay) is that, in their positions at GSN, Cronin and Boden have access to good solid scientific and economic information that none of us do.
Therefore, there's a reason TJW and TTD are not on the schedule. I don't know what it is. But they do, and I am forced to assume, until I am shown differently, that it is a good one. [/quote]
I was going to say something to that effect, but I thought my post was running a little long.
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version