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BUZZR cutting down on infomercials?

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snowpeck:
Perhaps the infomercials aren't allowed on Pluto?

chargeradiocom:
Good call to run this in place of the infomercials, for a number of reasons. While I’d rather it be something not already on the schedule, at least it keeps the regular format for the early risers who might stumble across the channel.

They have run the infomercials on Pluto in the past, so it’s probably not a thing where they aren’t allowed (though there could have been a change in policy). But I’ve wondered if Pluto would eventually lean on BUZZR to at least run game shows on their feed during the off-hours, with how they promote BUZZR as 24/7 Game Shows. Funny thing is, I’ve seen the Pluto program guide say “24/7 Game Shows” when it was actually running infomercials or E/I shows.

Any word on whether they’re also doing this on STIRR, Sling, etc.?

On a side note, I didn’t even realize NKT.tv was still around. I figured they’d shut down after the Omniverse fiasco. I see it looks like their lineup was gutted & it’s a bunch of lower-tier channels now.

chargeradiocom:
So, I’ve been keeping an eye on this the last few mornings. Pluto, Sling, and Roku Channel all appear to be playing game shows during infomercial hours now. STIRR is still playing informercials, at least for now. (I have neither a Samsung smart TV nor a Fire device, so if someone else wants to reply with whether Samsung TV Plus or IMDBtv are following suit, that would be great.)

Pluto, Sling & Roku Channel are all playing the same episodes, so it seems to be a single feed that streaming providers can pick up. As of right now, only the Roku Channel program guide tells which shows are playing. Sling still lists paid programming, and Pluto still lists it as “24/7 Game Shows.”

It appears that they’re rerunning the first couple hours of prime time from the night before. On Saturday & Sunday when infomercial hours are extended, they also run the 3rd hour, then loop back to the first hour. Oddly, all the streaming services are still running the E/I programming for now. But since BUZZR has cut back on E/I, at least it’s only a half-hour break in format.

As I said above, it would be nice if they were ran something that wasn’t as common during the infomercial hours, but I’m not complaining. I still think it’s a smart move to keep viewers engaged during those hours, & catch the early risers who might stumble across the channel.

tvmitch:
I imagine this whole thing could be as simple as: Buzzr and the streaming services make money from the regular ~2 minute ad breaks, where sponsored ads can be inserted. The infomercial companies aren't paying extra for over-the-top/streaming audience reach, and when the infomercials are run on the streaming platforms, there aren't any ad breaks available.

So, why not plug those holes with some more opportunities to generate revenue?

Bryce L.:
Apologies for the bump, but on the "new" stream (https://buzzrota-web.amagi.tv/playlist.m3u8) they do this (cover up the infomercials) as well.

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