The Game Show Forum

The Game Show Forum => The Big Board => Topic started by: TimK2003 on November 23, 2004, 11:18:17 AM

Title: Commercial Spot Fees during TPIR
Post by: TimK2003 on November 23, 2004, 11:18:17 AM

I'm curious to find out some info on the commercial breaks during TPIR:

1)  What is CBS' going rate nowadays for a 30 or 60 second spot during TPIR?  

2) What are the rates compared to the spot rates during the Afternoon Soaps?

3)  Why are the spots dominated by elderly scooter, home healthcare, and insurance spots --  Do these sponsors outbid regular detergent & food sponsors for these spaces, or is it that noone else wants those spots and these sponsors are the equilivent of your late-late-night sponsors that can't afford the day rates?

4)  Since some of these sponsors have been on forever (i.e. Wilford Brimley), has CBS or these sponsors ever considered doing full or partial sponsorships of the show like they did with G/T panel shows of the 50's & 60s?

Title: Commercial Spot Fees during TPIR
Post by: cmjb13 on November 23, 2004, 11:48:52 AM

[quote name=\'TimK2003\' date=\'Nov 23 2004, 11:18 AM\']3)  Why are the spots dominated by elderly scooter, home healthcare, and insurance spots?

[snapback]64655[/snapback]

[/quote]
Probably because lots of elderly people are watching Price.

College kids don't buy scooters (well, at least the elderly ones)

Title: Commercial Spot Fees during TPIR
Post by: Jimmy Owen on November 23, 2004, 12:12:17 PM

That gives me a couple of ideas for new pricing games. "The Scooter Game," just like "Race Game" only done with Rascals.  "The Insurance Game"-collect 3-4 small prizes that when added up equal or exceed the price of a major prize.

Title: Commercial Spot Fees during TPIR
Post by: GS Warehouse on November 23, 2004, 12:59:56 PM

[quote name=\'cmjb13\' date=\'Nov 23 2004, 11:48 AM\'][quote name=\'TimK2003\' date=\'Nov 23 2004, 11:18 AM\']3)  Why are the spots dominated by elderly scooter, home healthcare, and insurance spots?

[snapback]64655[/snapback]

[/quote]Probably because lots of elderly people are watching Price.

College kids don't buy scooters (well, at least the elderly ones)

[snapback]64656[/snapback]

[/quote]
TPiR may be old-skewing as far as Nielsen is concerned, yet audiences are typically dominated by college students.  One possibility for this dichotomy is that the students are on the show, not watching it. :-)  Seriously, Nielsen does not measure college dorms, where most students watch TPiR.

Then again, it's never too early to plan for old age, right?